Diesel Sound of the Brave


RoleCreative Technologist
ClientChemistry Creative
TeamPete Sax (stage design), Greg Zifcak (V1)
LocationElsewhere, Brooklyn, NYC
DateSeptember 2022

Overview

The launch party for Diesel’s Sound of the Brave fragrance, at Elsewhere in Brooklyn. I worked on pre-production, previsualization, content and installation with Chemistry Creative.

Main stage The main stage

Project Description

The main stage had two LED walls, with eight large displays at its sides. Through the night, DJs and performers played in front of Diesel fragrance content. Smaller activations around the room included an LED wall photo booth with a choice of backgrounds.

Previsualization of the main stage Previsualization of the main stage in TouchDesigner

Previsualization of the photo booth Previsualization of the photo booth in TouchDesigner

Project Highlights

Main stage The main stage

Performer A performance on the main stage

Crowd The main stage during the party

Photo booth The LED wall photo booth

Guests at the photo booth Guests at the photo booth

Photos: Jason Crowley / BFA / TXG / Chemistry Creative


Technology Stack