Nike Air SoHo
| Role | Creative Technologist |
| Client | Chemistry Creative |
| Associated | Lovejoy Paradise, Nike |
| Team | Vincent Houzé |
| Location | Nike flagship store, SoHo, NYC |
| Date | February 2020 |
Overview
An interactive installation for Nike’s Air Max campaign, on the ground floor of the Nike flagship store in SoHo. It was my first large-scale TouchDesigner installation. I worked on pre-production, content, interactive development and installation, under Lovejoy Paradise. Vincent Houzé worked on sensor placement and interaction.
The installation in the Nike store
Project Description
When the box is idle, it shows the Nike logo over a loop of clouds that I made in Blender. When a guest steps into the interactive zone, the clouds change colour and quotes appear on the screens.
The installation opened in February 2020. It closed a few weeks later, when the COVID-19 lockdown began.
Volumetric cloud setup in Blender
Cloud loop
Previsualization in TouchDesigner
Technology Stack
- TouchDesigner
- Blender
- After Effects
- Intel RealSense